Learn the precise times to schedule pins for maximum saves and website traffic in when to post pins for outreach.

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Pin your outreach content at the right moment to see a big jump in saves and website visits.

The best time to post pins is when your followers are online. This is often on Tuesday and Wednesday afternoons (2-4 PM), Saturday nights (8-11 PM), and weekday mornings (8-10 AM). Your pin needs people to see it right away. If people save and click it quickly, 

Pinterest will show it to more people. This can lead to 20% to 400% more views. Keep reading to find your audience’s best times and make a schedule that works in when to post pins for outreach.

Key Takeaways

• Check your Pinterest analytics to see when your followers are online.
• Post during afternoon breaks and Saturday evenings for more eyes on your pins.
• Post a few pins each day, spread out, instead of all at once.

Why Pin Timing Matters So Much

Pinterest is like a giant search engine for ideas. People go there to plan things like vacations, meals, and home projects. They are not just scrolling for fun. They are looking for answers. This is why timing is key. You want your pin to be there when they are looking.

When you post a pin, its initial engagement signals, saves, clicks, close-ups, tell the algorithm how valuable it is. High initial engagement pushes your pin into more feeds and search results, dramatically expanding its reach.

Pinterest is like a giant search engine for ideas, working much like other planning-focused platforms described in Pinterest campaign strategies.

Think of it as catching a wave; posting when the ocean is calm gets you nowhere, but catching the swell propels you forward. Then it shows your pin to many more people. But if no one sees it at first, it might not get seen by anyone else. 

It is like throwing a party. If people show up early, more people will want to come. But if no one comes at the start, the party might be quiet if you, when to post pins for outreach

Good Times to Post for Most People

These times work for many users. They are a safe place to start if you are new. People are usually on Pinterest during breaks in their day (1).

The morning time, from 8 AM to 10 AM, is good. People are starting their day and might be looking for ideas. The afternoon, from 2 PM to 4 PM, is also strong.

This is when people relax after dinner and actively search for recipes, home decor ideas, or vacation plans for the weekend ahead. Saturdays see a unique pattern with a strong evening surge as people unwind and plan for the following week.

• Weekday Mornings (8-10 AM): People are planning their day.
• Tuesday & Wednesday Afternoons (2-4 PM): People take a break from work.
• Saturday Evening (8-11 PM): This is the best time for saves and clicks.

These times are a template, not a strict rule. They work because they match human behavior. Your goal is to use this template and then customize it based on what you learn about your own followers especially if you want to know when to Post Pins for Outreach

Find Your Best Time in Pinterest Analytics

Your own data is the best guide. Your Pinterest business account has a tool called Analytics. This tool shows you exactly when your followers are on Pinterest.

Go to your Pinterest account. Click on Analytics. Then click on “Audience.” You will see a graph. This graph shows the days and times your followers are most active. This information is gold. It tells you the perfect time to post for your specific group.

This personalized approach is what leads to the dramatic 20-400% lifts in impressions, especially when paired with structured Pinterest outreach methods. You are speaking directly to your crowd when they are most ready to listen.

Maybe your followers are teachers who are online on Sunday afternoon. Or maybe they are nurses who are active late at night. Your analytics will show you. Always trust your own data over general advice. Your audience’s time is your best time.

This personalized approach is what leads to the dramatic 20-400% lifts in impressions. You are speaking directly to your crowd when they are most ready to listen. It frees up your time to focus on creating great content while the tool handles the logistics of publication. This is the only practical way to maintain the consistency that the algorithm rewards.

Match Your Pin Type to the Time of Day

Think about what your pin is for. A quick recipe pin is different from a pin about a long vacation. People look for these things at different times.

Video pins do well at night and on weekends, a pattern that mirrors how users engage with short-form media explored in Pinterest Campaign. People have more time to watch. Shopping pins for products work well on Tuesday and Thursday afternoons. People might be browsing and ready to buy.

• Video Pins: Post in the evening (7-11 PM) or on weekends.
• Shopping Pins: Post on Tuesday and Thursday afternoons (2-5 PM).
• Recipe Pins: Post around meal times, like 11 AM or 5 PM.
• Holiday Pins: Start very early. Post Halloween pins in August.

Put your pin in front of people when they are most likely to need it.

How Often You Should Post Pins

Posting regularly is very important. Pinterest likes accounts that post often. But you should not post too many pins at once.

A good goal is to post 3 to 10 pins every day. Do not post them all at the same time. Space them out by at least three hours. This gives each pin a chance to be seen.

If you post 10 pins at once, they will compete with each other. Your followers might also get annoyed. Spreading them out is better. It keeps your account active all day long. The algorithm sees that you are a reliable source of good content at when to post pins for outreach.

Use a Tool to Schedule Your Pins

It is hard to remember to post pins at the exact right time every day. This is why scheduling tools are helpful. 

You can sit down one day and create a week’s worth of pins. Then you tell the tool when to post pins for outreach.. The tool will post them for you at the perfect time. This saves you time and makes sure you never forget to post.

Scheduling helps you be consistent. Consistency is what makes your Pinterest account grow over time (2).

Test Your Times to See What Works

Source: Nadalie Bardo

You should always test your ideas. Try posting the same type of pin at different times. See which time gets more saves and clicks.

Do this for two weeks. Pick two different times, like Monday morning and Monday evening. Post similar pins at each time. Then look at your analytics. See which pin did better in when to post pins for outreach.

You might be surprised. Maybe your audience loves your pins on Sunday morning. Keep testing and learning. Your audience’s habits can change, so you should always be checking.

It’s the difference between a sporadic flash of traffic and a steady, growing stream of referral visits to your website.

FAQs

What is the best time to post pins on Pinterest?

The best time to post pins is when your followers are online. For most people, this means weekday mornings from 8 AM to 10 AM, Tuesday and Wednesday afternoons from 2 PM to 4 PM, and Saturday evenings from 8 PM to 11 PM. 

These are the times when people take breaks and look for ideas. But your best time might be different. Check your own Pinterest analytics to see when your followers are most active.

How do I find when my followers are on Pinterest?

Go to your Pinterest business account and click on Analytics. Then click on Audience. You will see a graph that shows when your followers are online. It shows the days and times they use Pinterest the most. 

This is your best guide for posting times. Your own data is better than general advice. If your followers are online on Sunday afternoons, that is when you should post. Trust what your analytics tell you about your specific audience.

How many pins should I post each day?

You should post 3 to 10 pins every day. Do not post them all at the same time. Space your pins out by at least three hours. This gives each pin time to be seen by people. If you post too many pins at once, they will compete with each other. 

Your followers might also get annoyed. Posting pins throughout the day keeps your account active. It shows Pinterest that you share good content regularly. This helps more people see your pins.

Should I post different types of pins at different times?

Yes, different pins work better at different times. Video pins do best in the evening from 7 PM to 11 PM or on weekends when people have time to watch. Shopping pins work well on Tuesday and Thursday afternoons from 2 PM to 5 PM when people are ready to buy. 

Recipe pins should go up around meal times like 11 AM or 5 PM. Think about when people need your content. Post your pins when they are looking for that type of idea.

What is a Pinterest scheduling tool and why do I need one?

A scheduling tool lets you plan your pins ahead of time. You can create all your pins for the week in one day. Then the tool posts them at the right times for you. You do not have to remember to post every day at the exact right time. 

The tool does it for you automatically. This saves you time and helps you post regularly. Being consistent helps your Pinterest account grow over time.

Why does posting time matter for Pinterest engagement?

When you post a pin, Pinterest watches how people react to it right away. If people save it, click it, or look at it closely in the first few hours, Pinterest thinks it is good content. Then Pinterest shows your pin to many more people in their feeds and search results. 

But if nobody sees your pin at first, it might not get shown to anyone else. Posting at the right time means more people see it right away and engage with it.

Can I post the same pin multiple times?

Yes, you can post the same pin more than once. But you should wait at least a few weeks between posts. You can also try posting it at different times to see what works best. Make sure you are not posting it too often or your followers might get tired of seeing it. 

It is better to create fresh pins regularly. Test the same type of pin at different times to learn when your audience likes it most.

What days of the week are best for Pinterest?

Tuesday and Wednesday are very good days for posting pins. Afternoons on these days from 2 PM to 4 PM get lots of engagement. Saturday evening from 8 PM to 11 PM is the single best time for saves and clicks. 

People relax on Saturday night and plan for the next week. Weekday mornings from 8 AM to 10 AM also work well. But check your own analytics because your audience might be different from most people.

How long does it take to see results from posting at better times?

You might see results in just a few days, but give it at least two weeks. Pinterest needs time to show your pins to more people. Keep posting at your best times every day. Track your saves, clicks, and website visits in your analytics. 

You should see your numbers go up if you are posting at the right times. Some people see 20% more views while others see up to 400% more. Be patient and stay consistent.

Do I need a business account to see Pinterest analytics?

Yes, you need a Pinterest business account to see your analytics. The good news is that business accounts are free. You can change your personal account to a business account in your settings. 

Once you have a business account, you can see when your followers are online, what pins they like, and how much traffic you get. This information helps you post at the best times and create better pins. Analytics are the key to growing your Pinterest successfully.

Putting It All Together for Success

Knowing when to post will make your pins successful. Start with the general times. Then check your Pinterest analytics to find your special times. 

Post different types of pins when they make the most sense. Use a scheduler to post regularly without stress. Always test your times to make sure they still work.

Follow these steps and you will see more people saving your pins and visiting your website. For help managing your brand on Pinterest and other platforms, you can learn more at BrandJet.

References

1. https://medium.com/pinterest-engineering/how-pinterest-built-its-trust-safety-team-8d6c026dd4b9
2. https://medium.com/@femme.mediale/5-ways-to-easily-grow-your-pinterest-account-introduction-to-pinterest-analytics-part-5-e0a6221896a1

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• https://brandjet.ai/blog/pinterest-campaigns
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